Marketing is a continuous process of market study, to determine and satisfy the existing needs of our target audience, developing products and services that create value for the company more effectively than the competition, generating profitability.

If marketing did not exist within a company, you would not be able to get to know the consumer well because you would not really know what they are looking for. What is tried is to unify the client with the company and thus know how, where, when the product or service can be demanded.

The main objective pursued with marketing is to increase sales and/or services and build consumer loyalty.

To understand what marketing is and how to start it is important to start with a good marketing plan, in which the possible strategies, the weak and strong points and the company should be analyzed. Also carry out the analysis of strengths and weaknesses of our product or service and that of opportunities and threats offered by the market where it will compete.