WHAT IS BRANDING?

Branding is the impression and image that arises in the minds of consumers when they hear the name of your Brand. It is based on the feelings and experiences they have had with the Brand.

Branding is the process of defining and building a brand through the planned management of all communication processes (graphics and audiovisual) and positioning that are carried out during the campaign.

They are all the tangible and intangible elements that surround the Brand in order to build and transmit a promise that contains value.

Among which we can highlight the image and corporate identity, business colors, and the style rules used in the general communication of the Company. All these actions influence and determine the Brand Value, achieving its distinctive, relevant and sustainable character over time.

BRANDING OBJETIVES

The central objective of Branding is based on making a Brand known and desired, as well as building a positive and attractive image in the minds and hearts of consumers.

The purpose of Branding is simply to help Customers understand what the Brand offers and how it is different from others. Through the differentiation with the competition the objectives are achieved.

Branding's main objective is to create conscious and unconscious connections with the target audience, to influence their purchasing decisions.

WHY IS BRANDING IMPORTANT?

Currently, in a totally globalized world, competition between companies is increasing, and it is very difficult to differentiate between companies in the same sector since the products are more and more similar. It is there that the key to business lies in the development of Branding, that is, in the power of the Brand as a differentiating element. This difference is reflected in the intangible part of the Company, which is the value, credibility and particularity of its Brand. The Brand of a Company tells sensations, a story, an experience on the part of the client that ends up transmitting emotion.

Branding has established itself as a necessary element for any company, since it is a way to consolidate the Brand, and achieve prestige and recognition. In addition, it is also essential for the development of a correct positioning, since it favors its visibility. Without a clear Branding Strategy, it is difficult for the target audience to identify the Brand.

The good development of Branding achieves its maximum objective when the Brand of the product or service is recognized in the Market as a synonym of it.

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